---
title: Asset-Based Fees | What It Is & How It Works
description: When it comes to financial advisors, asset-based fees are becoming increasingly popular. What is an asset-based fee, and how does it work?
image: https://www.carboncollectiveinvesting.com/hubfs/Asset-Based_Fees_-_FI.png
---

[![Carbon collective](https://www.carboncollectiveinvesting.com/hubfs/raw_assets/public/CarbonCollective_August2021%20copy/images/carbon-collective-green-investing-logo-white.4f6047d4.svg "Carbon collective")](https://www.carboncollectiveinvesting.com/)

- About
- Employers 
    - [Sustainable 401(k)](https://www.carboncollectiveinvesting.com/401k)
    - [401(k) Comparison Tool](https://www.carboncollectiveinvesting.com/401k/plan-comparison-tool)
- Individuals 
    - [FAQ](https://www.carboncollective.co/en/knowledge/faqs)
- [ETF](https://www.carboncollectivefunds.com/)
- Learn 
    - [Sustainable Investing](https://www.carboncollective.co/sustainable-investing)
    - [Investing Basics](https://www.carboncollective.co/sustainable-investing/investing-basics)
    - [Blog](https://blog.carboncollective.co/)
    - [Tools](https://tools.carboncollective.co/calculator/)
- Log in 
    - [Carbon Collective](https://app.carboncollective.co)
    - [Altruist](https://app.altruist.com)

[Talk to a human](https://ask.carboncollective.co/f4o5dylkg)

[Sign up](https://app.carboncollective.co/sign-up)

[Log In](http://app.carboncollective.co/)

[![Carbon collective](https://www.carboncollectiveinvesting.com/hubfs/raw_assets/public/CarbonCollective_August2021%20copy/images/carbon-collective-green-investing-logo.53b28bee.svg "Carbon collective")](https://www.carboncollectiveinvesting.com/)

- About
- Employers 
    - [Sustainable 401(k)](https://www.carboncollectiveinvesting.com/401k)
    - [401(k) Comparison Tool](https://www.carboncollectiveinvesting.com/401k/plan-comparison-tool)
- Individuals 
    - [FAQ](https://www.carboncollective.co/en/knowledge/faqs)
- [ETF](https://www.carboncollectivefunds.com/)
- Learn 
    - [Sustainable Investing](https://www.carboncollective.co/sustainable-investing)
    - [Investing Basics](https://www.carboncollective.co/sustainable-investing/investing-basics)
    - [Blog](https://blog.carboncollective.co/)
    - [Tools](https://tools.carboncollective.co/calculator/)
- Log in 
    - [Carbon Collective](https://app.carboncollective.co)
    - [Altruist](https://app.altruist.com)

[Talk to a human](https://ask.carboncollective.co/f4o5dylkg)

[Sign up](https://app.carboncollective.co/sign-up)

[Log In](http://app.carboncollective.co/)

**[Home](https://www.carboncollectiveinvesting.com/) > [Sustainable Investing](https://www.carboncollectiveinvesting.com/sustainable-investing) >** Asset-Based Fees

# Asset-Based Fees

![](https://www.carboncollectiveinvesting.com/hubfs/Brooke%20Tomasetti.png)

 Written by Brooke Tomasetti  |  Reviewed by [Subject Matter Experts](https://www.carboncollectiveinvesting.com/subject-matter-experts)

Updated on October 1, 2024

 Fact Checked

 Why Trust Carbon Collective?

### Table of Contents

## What Is an Asset-Based Fee?

There are different ways a [financial advisor](https://www.forbes.com/advisor/investing/how-to-choose-a-financial-advisor/) can earn money for their services in the financial world. One of the most common is asset-based fees. So, what is an asset-based fee?

Simply put, asset-based fees are a way to compensate [financial advisors](https://www.carboncollectiveinvesting.com/sustainable-investing/8-different-titles-of-financial-advisors-their-specialties) based on the value of their clients’ [assets under management (AUM)](https://smartasset.com/financial-advisor/assets-under-management-aum).

That means that as your portfolio grows in size and value, the advisor's compensation grows too.

## **How Do Asset-Based Fees Work?**

Asset-based fees are usually a percentage of the total value of managed [assets](https://learn.financestrategists.com/explanation/operating-assets/assets/).

For example, if you have $100,000 in assets and your asset-based fee is 0.50%, your financial advisor would earn $500 in fees for that year.

Of course, asset-based fees can vary based on the type of asset managed, the advisor's experience, and other factors.

Asset-based fees are typically a percentage of the assets under management and can range from 0.25% to over 2%.

Asset-based fees can be charged as a flat fee, or they may decline as the value of your assets increases.

For example, an advisor charging a 1% asset-based fee on a $500,000 portfolio would earn $5000, but an advisor charging a 0.50% asset-based fee on a $100,000 portfolio would only make $500.

## **Pros and Cons of Asset-Based Fee Advisors**

There are pros and cons to working with an asset-based fee advisor.

On the plus side, asset-based fees incentivize financial advisors to help their clients grow their wealth.

After all, the more money you make, the more they stand to earn in fees.

Asset-based fee arrangements can also align advisors’ interests with their clients' since both parties want the value of the assets to increase.

On the downside, asset-based fees can create a conflict of interest if an advisor recommends investments that may not suit their client but would generate higher fees for the advisor.

For example, an advisor may recommend a high-risk investment that has the potential to lose money but has a higher chance of earning a higher return (and thus, higher asset-based fees).

Asset-based fees can also be expensive for investors with smaller portfolios.

## **Other Types of Advisors and Fees**

There are various types of financial advisors, each with a distinct fee structure:

### **![Other_Types_of_Advisors_and_Fees](https://www.carboncollectiveinvesting.com/hs-fs/hubfs/Other_Types_of_Advisors_and_Fees.png?width=1920&name=Other_Types_of_Advisors_and_Fees.png)**

### **Commission-Based Financial Advisors**

Commission-based advisors are compensated by selling products, such as [mutual funds or annuities](https://learn.financestrategists.com/finance-terms/annuity-vs-mutual-funds/).

They may also earn commissions for executing trades on behalf of their clients.

Commission-based advisors typically work for broker-dealers and are subject to different regulations than asset-based financial advisors.

### **Flat Fee Financial Advisors**

Flat fee financial advisors charge a set rate for their services, regardless of the size of the portfolio.

This could be a one-time fee for [creating a financial plan](https://www.carboncollectiveinvesting.com/sustainable-investing/a-step-by-step-guide-to-creating-a-financial-plan) or an ongoing monthly fee.

### **Hourly Fee Financial Advisors**

Hourly fee advisors are paid by the hour for their services.

This type of advisor is typically used for more complex financial planning needs that a commission-based or asset-based fee advisor cannot handle.

### **Retainer Fee Financial Advisors**

Retainer fees are paid in advance for a set period, usually monthly or quarterly.

This fee allows the financial advisor to block off time to work on their clients’ behalf and provides certainty for both parties.

## **The Bottom Line**

Asset-based fees are one way to compensate financial advisors for their services.

They incentivize the advisor to help their clients grow their wealth and align the advisor's interests with those of their clients.

However, asset-based fees can also create a conflict of interest if the advisor recommends investments that may not suit their clients.

There are various types of financial advisors that investors can consider if an asset-based fee advisor is not the right fit.

Each type of advisor has a fee structure, so it is essential to understand how each one works before choosing an advisor.

Make sure to pick the type of advisor that is right for your needs and budget.

## **FAQs**

### **1. What is an AUM?**

An asset under management (AUM) measures the size of a financial advisor's client base and the value of the assets they manage. This includes both individual and institutional clients.

### **2. What happens if the investment does not generate any income?**

If the investment does not generate any income, then the asset-based fee is still charged based on the initial value of the assets. The advisor does not make any money on investments that do not produce income.

### **3. What is the usual percentage charged for asset-based fees?**

Asset-based fees typically range from 0.50% to as high as 2%, depending on the size and complexity of the portfolio.

### **4. Is it safe to assume that an asset-based fee advisor has my best interests at heart?**

No, it is not fully safe to assume that asset-based fee advisors always have their clients' best interests at heart. However, this type of advisor is typically incentivized to grow their clients’ wealth and not earn money on investments that do not produce income. So rest assured, they want your assets to succeed.

### **5. What happens if I fire my asset-based advisor?**

If you fire your asset-based advisor, you may be charged an early termination fee. This fee is usually a percentage of the assets under management to compensate the advisor for their time and effort in managing your account. Make sure to check with your asset-based advisor before firing them to see if they charge a termination fee.

### Related Topics

- [Sustainable 401(k) Plan](https://www.carboncollective.co/401k)
- [Sustainable Investing](https://www.carboncollective.co/sustainable-investing/)
- [Investing Basics](https://www.carboncollective.co/sustainable-investing/investing-basics)
- [Retirement Glossary](https://www.carboncollective.co/sustainable-investing/retirement-planning-glossary)
- [Best Retirement Plans](https://www.carboncollective.co/sustainable-investing/the-10-best-retirement-plans)
- [Wealth Manager Vs Financial Advisor](https://www.carboncollective.co/sustainable-investing/wealth-manager-vs.-financial-advisor)

![Attend Our Next Webinar](https://www.carboncollectiveinvesting.com/hubfs/carbon-collective-green-investing-icon-webinar.12af7b6e.svg)

### Attend Our Next Webinar

Join our next Sustainable Investing 101 webinar, get our favorite DIY options, and walk through how we build our portfolios.

[Watch Now](https://www.carboncollective.co/sustainable-investing-webinar-green-retirement-month)

![Get Our Newsletter](https://www.carboncollectiveinvesting.com/hubfs/carbon-collective-green-investing-icon-demo.6ed28722.svg)

### Get Our Newsletter

Go a level deeper with us and investigate the potential impacts of climate change on investments like your retirement account.

Join Newsletter

![close-typeform](data:image/gif;base64,R0lGODlhEQARAIAAAODn7P///yH5BAEHAAEALAAAAAARABEAAAIqBIKpab3v3EMyVHWtWZluf0za0XFNKDJfCq5i5JpomdUxqKLQVmInqyoAADs=)

![Talk To A Human](https://www.carboncollectiveinvesting.com/hubfs/carbon-collective-green-investing-icon-chat.49d48c5b.svg)

### Talk To A Human

Joining a new investment service can be intimidating. We’re here for you. Click below to email us a question or book a quick call.

[Ask a Question](https://ask.carboncollective.co/f70pooobq)

Topics

## Sustainable Investing Topics

View our list of some topics below.

 See More

- Portfolios 
    - [Performance](https://www.carboncollectiveinvesting.com/returns)
- About 
    - [Sustainable 401(k)](https://www.carboncollectiveinvesting.com/401k)
- Learn 
    - [FAQ](https://www.carboncollective.co/en/knowledge/faqs)
    - [Sustainable Investing](https://www.carboncollective.co/sustainable-investing)
    - [Investing Basics](https://www.carboncollective.co/sustainable-investing/investing-basics)
- Contact 
    - [Contact us](mailto:hello@carboncollective.co)
    - [Legal](https://www.carboncollective.co/legal)
    - [Privacy Policy](https://www.carboncollectiveinvesting.com/hubfs/2022-11%20Carbon%20Collective%20Privacy%20Policy.pdf)
- [Back to top](https://www.carboncollectiveinvesting.com/sustainable-investing/asset-based-fees#top-of-page)

DISCLAIMERS:

Advisory services provided by Carbon Collective Investment LLC (“Carbon Collective"), an SEC-registered investment adviser. A copy of Carbon Collective's current written disclosure statement discussing Carbon Collective’s business operations, services, and fees is available at the SEC’s investment adviser public information website – [www.adviserinfo.sec.gov](https://adviserinfo.sec.gov/firm/summary/310129) or [our legal documents here](https://blog.carboncollective.co/legal-documents/).

The articles and research support materials available on this site are educational and are not intended to be investment or tax advice. Carbon Collective does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Carbon Collective’s web site or incorporated herein, and takes no responsibility therefor. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

Investments in securities: Not FDIC Insured • No Bank Guarantee • May Lose Value. Investing in securities involves risks, and there is always the potential of losing money when you invest in securities. Before investing, consider your investment objectives and Carbon Collective's charges and expenses. Carbon Collective's internet-based advisory services are designed to assist clients in achieving discrete financial goals. They are not intended to provide comprehensive tax advice or financial planning with respect to every aspect of a client's financial situation and do not incorporate specific investments that clients hold elsewhere. For more details, see our Form CRS, Form ADV Part 2 and other disclosures. Past performance does not guarantee future results, and the likelihood of investment outcomes are hypothetical in nature. Not an offer, solicitation of an offer, or advice to buy or sell securities in jurisdictions where Carbon Collective is not registered.

© 2026 Carbon Collective Corporation. All rights reserved.

×

#### Fact Checked

Carbon Collective partners with financial and climate experts to ensure the accuracy of our content.

Our team of reviewers are established professionals with years of experience in areas of personal finance and climate.

They have contributed to top tier financial publications, such as Reuters, Axios, Ag Funder News, Bloomberg, Marketwatch, Yahoo! Finance, and many others.

This team of experts helps Carbon Collective maintain the highest level of accuracy and professionalism possible.

×

#### Why Trust Carbon Collective

 Carbon Collective is the first online investment advisor 100% focused on solving climate change. We believe that sustainable investing is not just an important climate solution, but a smart way to invest.

 We follow ethical journalism practices, which includes presenting unbiased information and citing reliable, attributed resources. Much of our research comes from leading organizations in the climate space, such as Project Drawdown and the International Energy Agency (IEA).

 Our goal is to deliver the most understandable and comprehensive explanations of climate and finance topics.

 Our writing and editorial staff are a team of experts holding advanced financial designations and have written for most major financial media publications. Our work has been directly cited by organizations including MarketWatch, Bloomberg, Axios, TechCrunch, Forbes, NerdWallet, GreenBiz, Reuters, and many others.

 We strive to empower readers with the most factual and reliable climate finance information possible to help them make informed decisions. 

 }

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "alternateName" : "Carbon Collective",
  "contactPoint" : {
    "@type" : "ContactPoint",
    "areaServed" : "US",
    "availableLanguage" : "en",
    "contactType" : "customer service",
    "telephone" : "(650) 868-2697"
  },
  "logo" : "https://www.carboncollective.co/hubfs/CarbonCollectiveLogo.png",
  "name" : "Carbon Collective Investing LLC",
  "sameAs" : [ "https://www.facebook.com/carboncollectiveinvesting/", "https://twitter.com/carbncollective", "https://www.instagram.com/carbon.collective/", "https://www.youtube.com/channel/UC769Y-F-L_B37kyQfdpvyXA", "https://www.linkedin.com/company/carbon-collective/", "https://www.crunchbase.com/organization/carbon-collective", "https://adviserinfo.sec.gov/firm/summary/310129", "https://www.wikidata.org/wiki/Q110243690" ],
  "url" : "https://www.carboncollective.co/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "https://20345524.fs1.hubspotusercontent-na1.net/hubfs/20345524/Brooke%20Tomasetti.png",
    "url" : "https://www.carboncollectiveinvesting.com/sustainable-investing/author/brooke-tomasetti"
  },
  "dateModified" : "2024-10-01",
  "datePublished" : "2022-08-03",
  "description" : "When it comes to financial advisors, asset-based fees are becoming increasingly popular. What is an asset-based fee, and how does it work?",
  "headline" : "Asset-Based Fees | What It Is & How It Works",
  "image" : "https://20345524.fs1.hubspotusercontent-na1.net/hubfs/20345524/Asset-Based_Fees_-_FI.png",
  "mainEntityOfPage" : {
    "@id" : "https://www.carboncollectiveinvesting.com/sustainable-investing/asset-based-fees",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.carboncollective.co/hubfs/CarbonCollectiveLogo.png"
    },
    "name" : "Carbon Collective"
  }
}
```